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Kahuku Farm Redefines Farming

Hawaiʻi Public Radio | By Wayne Yoshioka

Published March 27, 2013 at 6:39 PM HST

The future of growing food in Hawai’i rests on the ability of farmers to continue making a living. According to one UH study, farmers receive only 19 cents out of each dollar spent on locally grown produce and vegetables. The rest of the money goes to packaging, marketing, refrigeration and transportation. But one family-owned farm has revamped its strategy and business model and has branched out into new venues. HPR’s Wayne Yoshioka reports.

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Wayne Yoshioka

Wayne Yoshioka is an award-winning journalist who has worked in television, print and radio in Hawaiʻi. He also has been on both sides of politics as a state departmental appointee and political/government reporter. He covered Hurricane Iwa (1982) as a TV reporter; was the State Department of Defense/Civil Defense spokesperson for Hurricane Iniki (1992); and, commanded a public affairs detachment in Afghanistan (2006). He has a master's degree in Communication from the University of Hawaiʻi at Mānoa and is a decorated combat veteran (Legion of Merit, Bronze Star and 22 other commendation/service medals). He resides in Honolulu.