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Reach HPR’s Audience with Your Message

5 Reasons to Include HPR in Your Communications and Marketing Plans

  1. Our network is strong. Hawai‘i Public Radio is the only NPR station in the state, and we are locally owned and operated. HPR-1 is Hawai‘i’s #1 Radio News Format and HPR-2 is the only classical music station in the state. Combined, HPR is among the top two most listened-to radio stations in Hawai‘i. And our streaming and digital platforms extend your reach. (Nielsen, DMA, Fall 2023, Persons 12+, Mon-Sun, 6am-12 midnight) 
  2. You’ll reach an audience coveted by businesses and marketers alike.  Public radio delivers your message to an audience of highly educated professionals, business executives, and government leaders. They are community-minded, actively participate in arts and cultural activities, and have the wherewithal to support their interests. 
  3. You’ll be in good company. You will be in the company of many of Hawai‘i’s leading and respected business, cultural, and nonprofit organizations. Plus, being an underwriter of HPR says a lot about who you are. 
  4. Community recognition goes a long way. Our audience appreciates the station’s corporate supporters – in fact, almost one in two members patronize local businesses that support HPR. Your support builds a connection with our listeners, elevates preference for your brand, and presents your company as a community partner and leader. (HPR Membership Survey 2023). 
  5. We focus on you. We’re interested in learning about what’s important to you, and we will work with you to create a campaign with your objectives and budget in mind.

We offer a variety of strategies that will highlight your company and strengthen relationships within the community: Broadcast Announcements, All Platform Digital Ads, E-Newsletter Ads, Streaming, and Sponsorships. And we’d love to provide a consultation, including a customized media plan with crafted messages for your consideration.

Let's connect!
Cat Gelman, VP Corporate Relations
(808) 478-5007 
cgelman@hawaiipublicradio.org

“HPR’s been an excellent partner for us through the years, talking about our series, and having various artists come in and talk about their concerts. But now as an underwriter - yes, we have our target audience here, but we also believe in the mission of HPR – and that was one of the reasons we chose to be an underwriter for them.”
Jonathan Korth, President, Honolulu Chamber Music Series
“We’re proud to be an underwriter of Hawai‘i Public Radio. We were a supporter of the station for a very long time, and were approached by the station about deepening our commitment. It’s part of our identity, and. I certainly think, to our employees and to our customers, it says something about what kind of company we are – who we aspire to be.”
Josh Feldman, President and CEO, Tori Richard