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New Documentary Uncovers Jimi Hendrix's Nearly Forgotten Maui Concert in 1970

Courtesy of the Official Jimi Hendrix Website

This year marks the 50th anniversary of the release of the film "Rainbow Bridge." Shot on Maui in 1971 with amateur actors and without a script, the film centered on the late 1960s counterculture on the island.

It also included a live performance by rock legend Jimi Hendrix on July 30, 1970. But that footage amounted to about 15 minutes at the end of the two-hour film.

The music was not included in the film’s soundtrack, and the public never got to see or hear the full performance—until now, that is.

There's a new documentary, "Music, Money, Madness...Jimi Hendrix in Maui," about the nearly forgotten Hendrix concert in the middle of an Upcountry Maui pasture at the base of Haleakalā.

So why did it take five decades for concert footage and music from a beloved artist like Hendrix, performing in a groovy place like Maui, to become available to the public?

The Conversation’s Russell Subiono sits down with the documentary’s director John McDermott to find out.

Click here to watch the trailer on YouTube.
This segment aired on The Conversation on June 22, 2021.

Russell Subiono is the executive producer of The Conversation. Born in Honolulu and raised on Hawaiʻi Island, he’s spent the last decade working in local film, television and radio. Contact him at talkback@hawaiipublicradio.org.
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