Today on Bytemarks Café, Burt will talk about Behavior Design and the Persuasive Technology Lab at Stanford University. He'll talk to BJ Fogg and unpack the equation B=MAP - or Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment.
Bytemarks Café: Behavior Design with BJ Fogg
Ted Eytan
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Flickr
