Join us on October 3rd at Surf House for an exclusive Shop-in-Shop experience with Florence and its founder — North Shore icon and world champion surfer, John Florence.

Be among the first 50 customers to shop the new collection and receive a complimentary original Florence burgee flag with purchase. Meet John Florence in person and have your Florence merchandise signed. The evening continues with the premiere of Florence’s new series Vela by YETI, celebrating adventure and exploration.

Raffle tickets will be available for purchase, with all proceeds benefiting the North Shore Lifeguard Association.