The Super Bowl is a week from Sunday, and if you want to buy tickets, you should be ready to spend a minimum of $6,000 apiece. But that's also not the most expensive ticket on the market right now.
A prime seat for the K-pop supergroup BTS can cost you more than a ticket to the Super Bowl. South Korea's Joong Ang Daily reports those tickets are selling illegally for as much as $7,000.
In April, BTS starts a tour of North America and Europe. All 41 shows sold out this past Saturday — the same day tickets went on sale to the general public. Demand was so strong it even created a diplomatic ripple.
On Monday, the president of Mexico sent a formal letter to the president of South Korea, asking him to arrange more BTS concert dates in Mexico.
Mexican President Claudia Sheinbaum told a news conference this week, “Around 1 million young people want to buy tickets, but there are only 150,000 tickets available.” Ticketmaster says those tickets sold out in 37 minutes.
There's a lot of pent-up demand.
BTS has been on a break for nearly four years, while all seven members went through mandatory military service. The group's last full tour was in 2019.
The Guardian wrote a piece focusing on some of the money involved, suggesting BTS may trigger an even bigger economic impact than the 2024 record-shattering tour of Taylor Swift.
