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Hawaiʻi’s second-largest shopping mall, Pearlridge Center, is rebranding its buildings with Hawaiian names. As HPR’s Kuʻuwehi Hiraishi reports, this may be part of a growing trend among Hawaiʻi businesses – but getting it right remains a challenge.
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Honolulu is having an art moment. The Honolulu Biennial is raising awareness, new construction is providing opportunities, and established businesses are…
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Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies. As new…
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Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies. The…