marketing

Hawaiʻi’s second-largest shopping mall, Pearlridge Center, is rebranding its buildings with Hawaiian names. As HPR’s Kuʻuwehi Hiraishi reports, this may be part of a growing trend among Hawaiʻi businesses – but getting it right remains a challenge.

Honolulu is having an art moment. The Honolulu Biennial is raising awareness, new construction is providing opportunities, and established businesses are…

Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies. As new…

Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies. The…