During the week Prince William is in Vietnam on behalf of endangered animals threatened by consumers there, we continue our Helping Hand series about the rhino extinction crisis of poaching, rooted by rhino horn consumption primarily in Vietnam and China. Traffic is an NGO partnership between the World Wildlife Fund and the International Union for Conservation of Nature. HPR ATC Host Dave Lawrence speaks with their Vietnam Country Director Madelon Willemsen about the behavior change campaign Chi, or Strength of Will.
Fridays on All Things Considered, Helping Hand puts the spotlight on an organization, topic or event that offers assistance to the disabled and others among the most vulnerable. Find a complete archive here.



Contact Traffic:
Website: traffic.org and traffic.org/home/category/in-asia for their work in Asia
Email: nikolas.veinot@traffic.org to reach Nikolas Veinot, Communications Director of their office in Vietnam to offer support to their efforts on behalf of rhinos to change consumer behavior in Vietnam. In addition to earmarking a financial contribution to their Vietnam office, you can also contact them about donating design services or other volunteer skills to help them.
Phone: +84 123 941 0006
Find all the Helping Hand segments here.

MORE ON THE TOPIC:
See Madelon's TEDx Talk on the Chi Campaign:
See the new nearly hour long documentary The Poacher's Pipeline from Al Jazeera, in which top government officials in Africa, Vietnam and China are linked to the rhino horn trade:
Hear our recent interview with investigative journalist Julian Rademeyer about his reports for Global Initiative about the rhino extinction crisis:
