The Duke of Cambridge, Prince William, wrapped up a historic visit to Vietnam where he tried to reach people from across the spectrum with a message to end trafficking and consumption of endangered wildlife. Vietnam is the epicenter of the problem, which has pushed elephants, rhinos, lions, tigers and pangolins to the edge of extinction. After meeting with politicians, school children, traditional medicine practitioners, conservationists and young business leaders, he addressed the third International Illegal Wildlife Trade Conference in Hanoi. You can view it below.
Tomorrow on All Things Considered join HPR ATC Host Dave Lawrence as he welcomes Madelon Willemsen Country Director for Vietnam from the NGO Traffic to the weekly Helping Hand segment. Traffic have embarked on a behavior change campaign in Vietnam called Chi Strength of Will to reach the most prolific group of rhino horn consumers there, affluent businessmen and government officials.