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Billabong Slashes Value of its Brand to Zero

Flickr / Corey Ann
Flickr / Corey Ann

Billabong is a name that’s well known in the islands. There are three stores in the state…and the Billabong Pipe Masters surf competition takes place each December at the Banzai Pipeline. But back in Australia, the company’s having some trouble. HPR’s Bill Dorman has more in today’s Asia Minute.

Bill Dorman joined HPR in 2011 and was named its executive editor in 2025.
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