The Conversation's Catherine Cruz spoke to Aaron Salā, Tom Mullen, and Jeffrey Eslinger from the Hawaiʻi Visitors and Convention Bureau about its marketing recovery plan designed to revitalize Maui's tourism industry and economy.
The nonprofit held its largest yearly event Saturday at six sites across Oʻahu during what the organization has called a “critical” time — referring to the growing cost of living in Hawaiʻi, and unprecedented federal cuts in food and medical programs meant for low-income households.