Outdoor Business Pioneer Yvon Chouinard, Part 2
Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman.
In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.
Copyright 2022 NPR. To see more, visit https://www.npr.org.