John Battelle on 'Search' and Google's Future
Google's most recent endeavors include a search engine devoted to Hurricane Katrina resources and a search engine devoted to blogs.
If you Google the name "John Battelle," you'll find that he's the cofounding editor of Wired magazine, the founder of The IndustryStandard, and the author of the new book Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.
David Gardner talks with John Battelle about the past, present, and future of Google.
Copyright 2023 NPR. To see more, visit https://www.npr.org.