Reach HPR’s Audience with Your Message | View HPR's Media Kit
5 Reasons to Include HPR in Your Communications and Marketing Plan
1. Our network is strong. HPR is a community-supported multimedia organization that informs, inspires, and connects people across networks and platforms both here in Hawaiʻi and around the globe. HPR is more than a radio station. We develop programming and content that reaches audiences on their phones, in cars, at home, and in-person across the islands. HPR-1 and 2 combined, across all of Hawaiʻi, has the second highest average weekly listenership. (Source: Nielsen, DMA, Fall 2024, Persons 12+, Mon-Sun, 6am-12 midnight)
2. Reach an audience coveted by businesses and marketers alike. HPR delivers your message to an audience that is highly-educated, curious, and largely professional. Gain awareness among business executives, government leaders, and influential community members who advocate, get involved, and invest . They are community-minded, actively participate in arts and cultural activities, travel, and have the wherewithal to support their interests.
3. You’ll be in good company. Many of Hawai‘i’s leading and most respected businesses, cultural, and nonprofit organizations use HPR to support their branding and communication efforts. Being a sponsor of HPR says a lot about your mission, values, and priorities.
4. Community recognition goes a long way. Hawaiʻi Public Radio’s audience appreciates the station’s corporate sponsors and partners – in fact, almost one in two members patronize local businesses that support HPR. Your support builds a connection with our listeners, elevates preference for your brand, and presents your company as a community partner and leader. (HPR Membership Survey 2023).
5. We focus on you. We’re interested in learning about what’s important to you, and we will work with you to create a plan with your objectives and budget in mind. HPR exists to serve the people of Hawaiʻi and we understand our audiences well. We offer a variety of strategies that will highlight your organization and strengthen your branding and reach: Broadcast Announcements, Digital Display Ads in the HPR App and on our website, E-Newsletter Ads, Streaming, and Event Sponsorships. We’d love to provide a consultation, including a customized media plan with crafted messages for your consideration.
We offer a variety of strategies that will highlight your company and strengthen relationships within the community: Broadcast Announcements, All Platform Digital Ads, E-Newsletter Ads, Streaming, and Sponsorships. And we’d love to provide a consultation, including a customized media plan with crafted messages for your consideration.
Let's connect!
Carolyn Hyman, VP Sponsorships & Business Development
(808) 792-8216
chyman@hawaiipublicradio.org
“We are proud underwriters of HPR. We’re a small business in Hawai‘i, and we service other local businesses.Community is very important to us, and HPR just appeals to us on that level – community based, doing good for the community.It was a natural for us to be an underwriter based on those values.”Scott Barley, President, Furniture + Design
"I can only tell you over the 25 years or so, people have stopped me on the street and said, “Thank you! You support public radio, you believe in the things that we believe in.” Now there’s recognition, and it’s recognition in a good way because it’s with public radio."Joe Ferraro, Founding Principal, Ferraro Choi & Associates, Architects

