Reach HPR’s Audience with Your Message

Businesses across the Hawaiian Islands support Hawaiʻi Public Radio through program sponsorship, or underwriting.  Underwriting on HPR allows you to reach our growing, statewide audience of more than 192,300 weekly listeners with your message while also supporting Hawaiʻi’s only National Public Radio member station. (Nielsen)

As an underwriter, you will be in the company of Hawai‘i’s leading business, cultural, and non-profit organizations. Our underwriters include companies of all sizes from across the Hawaiian Islands and represent a wide range of sectors. Please click here for a full list of our underwriters. Your support for Hawaiʻi Public Radio demonstrates your commitment to the communities of Hawai‘i and enhances the credibility of your organization. Download our media kit.

“We have been a proud corporate underwriter because we believe HPR’s programming enriches the quality of life for all of us in Hawai‘i.  Many of HPR’s active and concerned listeners are also our bank customers.  Our support is in recognition of the mutual values of trusted integrity and quality that we share with HPR and demonstrates First Hawaiian’s solid commitment to our community.”
- Chris Dods,  Executive Vice President, Consumer Banking, and Marketing Group Manager, First Hawaiian Bank
 
“We’re not as concerned about the return on investment.  We want to be associated with quality programming, more than, “Oh boy, I hope I get my return back.”  I think we just want to give what we can, what we can afford to give…and what a better way.”
- George Nellas. Owner, Piano Planet

Who listens to Hawaiʻi Public Radio?

Public radio listeners are highly educated professionals and business decision makers. They love to travel, dine out and actively participate in arts and cultural activities.  And they are unusually loyal listeners, tuning in for significantly longer periods of time than commercial radio listeners. (GfK MRI, Doublebase 2018)

An underwriting schedule on HPR can be designed to fit any budget. We’ll work together to craft a schedule to help you meet your communication goals and budget.

Visit our underwriting samples page here

Become an underwriter by contacting Cat Gelman, VP Corporate Relations, at (808) 792-8215 or cgelman@hawaiipublicradio.org.