Reach HPR’s Audience with Your Message

Businesses across the Hawaiian Islands support Hawaiʻi Public Radio through program sponsorship, or underwriting.  Underwriting on HPR allows you to reach our growing, statewide audience of more than 192,300 weekly listeners with your message while also supporting Hawaiʻi’s only National Public Radio member station. (Nielsen)

As an underwriter, you will be in the company of Hawai‘i’s leading business, cultural, and non-profit organizations. Our underwriters include companies of all sizes from across the Hawaiian Islands and represent a wide range of sectors. Please click here for a full list of our underwriters. Your support for Hawaiʻi Public Radio demonstrates your commitment to the communities of Hawai‘i and enhances the credibility of your organization

“We see a relationship amongst all of the underwriters of Hawai‘I Public Radio in building our community, and Hawai‘i Public Radio is one of those vital institutions that sits right in the middle of that nexus between business interests and our community interests.”
- Steve Tabussi,  Executive Vice President, First Insurance Company of Hawaii
“Underwriting programs in Hawai‘i Public Radio pretty much ensures that you reach the people that are thoughtful and innovative leaders in the community.  So, I chose to be an underwriter because I am reaching the thoughtful and innovative leaders in the community that I want to reach.”
- Piia Aarma. Founder and Principal, Pineapple Tweed Public Relations

Who listens to Hawaiʻi Public Radio?

Public radio listeners are highly educated professionals and business decision makers. They love to travel, dine out and actively participate in arts and cultural activities.  And they are unusually loyal listeners, tuning in for significantly longer periods of time than commercial radio listeners. (GfK MRI, Doublebase 2018)

An underwriting schedule on HPR can be designed to fit any budget. We’ll work together to craft a schedule to help you meet your communication goals and budget.

Visit our underwriting samples page here

Become an underwriter by contacting Cat Gelman, VP Corporate Relations, at (808) 792-8215 or