Bytemarks Café: Behavior Design with BJ Fogg

Oct 24, 2018

BJ Fogg Masterclass Center for Total Health 24459
Credit Ted Eytan / Flickr

Today on Bytemarks Café, Burt will talk about Behavior Design and the Persuasive Technology Lab at Stanford University. He'll talk to BJ Fogg and unpack the equation B=MAP - or Behavior (B) happens when Motivation (M), Ability (A), and a Prompt (P) come together at the same moment.