Play Live Radio
Next Up:
Available On Air Stations
News and voices from Hawai‘i Island, Maui, Lana‘i, Moloka‘i and Kaua‘i.

Mixed Reactions In P??ia To Tourism As Visitors Return

Sonny Abesamis
Sonny Abesamis

It’s been a month since Hawai?i started its pre-travel testing program, slowly expanding the number of visitors in the islands. In some places, that shift has gotten a mixed reaction, even for communities that have come to depend on tourism dollars. Here's how this is playing out in the Maui beach town community of P??ia.

Mapuana Aarona, 74, also known as Aunty Mopsy, has held onto her family’s beachfront property in P??ia for 92 years. She worries economic pressure may force the community to cater more toward tourists than local residents.

Credit Aunty Mopsy
Aunty Mopsy is the third-generation of her Kekahuna family to live and care for family home on the shoreline of Pa'ia.

"There’s only four original families and two kanaka left here, that live on that shoreline and we will do everything in our power to hang on to that," says Aarona

She’s spearheading a new group called Hui M?lama P??ia to amplify the voices of concerned local residents trying to recover from the economic devastation brought by COVID-19.

"Be that voice and tell them, 'No, this cannot happen,'" says Aarona. "You cannot allow them to overpower us, to overrun us, to make us feel that we don’t belong."

Credit Paia Community Association
Paia Community Association
An aerial view of the small beach town of Pa'ia, Maui.

This charming beach town of about 2,400 residents on Maui’s north shore has become a tourist hotspot over the 20 years since the sugar operations left. Local businessman Michael Baskin says he has begun to see lines forming outside restaurants and shops since tourism has reopened.

"At least 30 percent of the town is still closed in terms of restaurants that are closed, uncertain as to whether they?ll reopen," says Baskin. "Many of them are possibly going to reopen as something else or we?ll have to pivot at this time to something else."

Baskin and others in the business community recently formed the P??ia Community Association to help local businesses navigate the ever-changing list of COVID-19 restrictions and help rebuild a more sustainable P??ia economy, one that he says will need to include tourism.

"We just don’t have on Maui the kind of diversification that really enables us to not be friendly to tourism. And I think we still need to be friendly to the people that are coming and try to find that balance," says Baskin. "This is a real turning point in the economics of the future of P??ia."

Kuʻuwehi Hiraishi is a general assignment reporter at Hawaiʻi Public Radio. Her commitment to her Native Hawaiian community and her fluency in ʻōlelo Hawaiʻi has led her to build a de facto ʻōiwi beat at the news station. Send your story ideas to her at
Related Stories