Businesses across the Hawaiian Islands support Hawaiʻi Public Radio through program sponsorship, or underwriting. Underwriting on HPR allows you to reach our growing, statewide audience of more than 199,000 weekly listeners with your message while also supporting Hawaiʻi’s only National Public Radio member station. (Neilsen/Arbitron)
As an underwriter, you will be in the company of Hawai‘i’s leading business, cultural, and non-profit organizations. Our underwriters include companies of all sizes from across the Hawaiian Islands and represent a wide range of sectors. Please click here for a full list of our underwriters. Your support for Hawaiʻi Public Radio demonstrates your commitment to the communities of Hawai‘i and enhances the credibility of your organization
“I believe at the time, my business partner and I had been deciding how we were going to market, and the only thing that we felt comfortable doing was becoming an underwriter with HPR. We just felt that if we were going to spend any money on marketing, this was there we wanted it to go.”- Courtney Monahan, Partner/VP Operations, Paiko“The people at Hawai‘i Public Radio could not be more helpful. From the very beginning, they have been interested in what we were starting. They helped us to spread the word about what we were doing and have been very supportive along the line – to this day.”- Genette Freeman, Development Director, Hawaii Performing Arts Festival
Who listens to Hawaiʻi Public Radio?
Public radio listeners are highly educated professionals and business decision makers. They love to travel, dine out and actively participate in arts and cultural activities. And they are unusually loyal listeners, tuning in for significantly longer periods of time than commercial radio listeners. (GfK MRI, Doublebase 2015)
An underwriting schedule on HPR can be designed to fit any budget. We’ll work together to craft a schedule to help you meet your communication goals and budget.
Visit our underwriting samples page here
Become an underwriter by contacting Cat Gelman, Corporate Relations Director at (808) 792-8215 or cgelman@hawaiipublicradio.org