Businesses across the Hawaiian Islands support Hawaiʻi Public Radio through program sponsorship, or underwriting. Underwriting on HPR allows you to reach our growing, statewide audience of more than 199,000 weekly listeners with your message while also supporting Hawaiʻi’s only National Public Radio member station. (Neilsen/Arbitron)
As an underwriter, you will be in the company of Hawai‘i’s leading business, cultural, and non-profit organizations. Our underwriters include companies of all sizes from across the Hawaiian Islands and represent a wide range of sectors. Please click here for a full list of our underwriters. Your support for Hawaiʻi Public Radio demonstrates your commitment to the communities of Hawai‘i and enhances the credibility of your organization
“It’s great to be able to support such a worthwhile service while getting the word out about what we do. The obvious connection is classical music, but the Hawai‘i Public Radio audience is obviously an audience that likes to be informed and likes to be entertained...and we think that’s our audience too.”- Jonathan Parrish, Executive Director, Hawai‘i Symphony Orchestra“Our favorite thing about being an underwriter for HPR is definitely the feeling that we are giving back to the community. In general, that’s something that our business tries to do on a regular basis. Hawai‘i Public Radio, being something that we all listen to personally, was a natural choice for us to support, and give back.”- Chris Frendreis, Director of Operations, Veterinary Emergency and Referral Center of Hawaii
Who listens to Hawaiʻi Public Radio?
Public radio listeners are highly educated professionals and business decision makers. They love to travel, dine out and actively participate in arts and cultural activities. And they are unusually loyal listeners, tuning in for significantly longer periods of time than commercial radio listeners. (GfK MRI, Doublebase 2015)
An underwriting schedule on HPR can be designed to fit any budget. We’ll work together to craft a schedule to help you meet your communication goals and budget.
Visit our underwriting samples page here
Become an underwriter by contacting Cat Gelman, Corporate Relations Director at (808) 792-8215 or cgelman@hawaiipublicradio.org