With its $16 million dollar operating budget, the Honolulu Museum of Art, HoMA, is arguably Hawaii’s single largest cultural institution. A year ago, the Museum hired its first Hawaii-born Director. A UH Lab School grad with art history degrees from Harvard and Cambridge, Sean O’Harrow established his career in England, then moved to the Midwest. HPR’s Noe Tanigawa reports his quest is finding a sustainable model for the museum.
Sean O’Harrow, Director of the Honolulu Museum of Art, says people who move to Hawai’i often have a rosy view of life here that’s leavened when you’ve grown up in the islands. Even if you've been away 31 years, as he has.
O’Harrow: I came here with a healthy amount of fear because I've seen venerable organizations go down, like the Honolulu Symphony for example, the oldest symphony west of the Mississippi. I was kind of traumatized by that, but it also taught me the fact that, What stops any organization from doing that? Nothing. So on we have to come up with better models. (note: The Honolulu Symphony is gone, but the Hawaii Symphony is doing better than ever.)
O’Harrow, who grew up taking classes and wandering the Museum, says currently their 16 million dollar budget is met through grants, revenue, and an endowment, in about equal parts.
O’Harrow: One of my dirty little secrets is I spent time in business. After my PhD. in Art History, I ended up working in London in finance, investments and hedge funds and things like that. So I learned a lot about the way businesses operate and how they serve their clients.
O’Harrow notes when he was growing up in Hawai’i most of the wealth was owned by very few people.
O’Harrow: Each generation that passes, there were many more descendants and so the wealth is divided up. A lot of those entities and families were the big supporters of the cultural institutions in Hawaii and now you have to have many more donors.
Where is the money here?
O’Harrow: Well, the money has to be with the wealthy people for example who live here some of the time, all the time? The local population doesn’t have a lot of money because of the cost of living. It's not going to be an easy place to get money out of people.
O’Harrow: What you want to do, is you want to determine the amount of wealth out there and project it out 20-30 years and then determine how many organizations that would support, and if that's the case you either coordinate it all or you wish everyone good luck and you see what happens.
Meanwhile, museum goers want edgy contemporary shows, not history. HoMA is connecting membership to education more and has plans to relocate art classes to the main campus. Architect John Hara is already working up plans for a new Diamond Head wing. Generating travelling shows is a must for recognition, for example. O’Harrow points out a show of Kalakaua era art, artifacts and memorabilia coming this fall, could be of interest to the rest of the world.
Earned revenue is also ripe for expansion, says O’Harrow. The Museum is an attractive event space, and Art After Dark continues to draw throngs to theme parties on the last Friday of every month. In addition, O’Harrow sees image licensing as another lucrative area exploited profitably by other museums.
Internally, O’Harrow has made changes. He says when he arrived, nearly twenty departments reported to him. Now, there are five departments, art and programs, operational and administrative, finance, human relations, ad communications. He has integrated duties so that marketing and education weigh in with curatorial and programming decisions.
At the Museum School, a new policy allows Museum members to register earlier for coveted classes. In an effort to tie Museum membership and support to education more closely, instructors are encouraged to tour Museum shows with their classes. Long-time HoMA School director Vince Hazen has moved to a job with Kamehameha Schools.
The newly refurbished Thomas Square should be opening to the public any day, and plans for the highly anticipated Cultural Corridor from HoMA through McKinley High School and the Blaisdell complex are inching forward. O’Harrow says support from Senator Brian Taniguchi and Representative Della Au Bellatti helped secure 2.2 million dollars for HoMA to expand educational facilities, and may translate to more exhibition space as well. O’Harrow says state partnerships will undergird the Museum’s efforts to raise Hawaii’s profile internationally.
O’Harrow: Coming up with a sustainable financial model is one of those important missions I have. We’re such a key part of our society. I have to take the long view moving forward because I think if we do that and we work with our partners in moving forward, then our community moves forward and our state moves forward.