Supporters Fully Fund HPR’s Energy Efficiency Project


Kāheka Street studios to receive lighting upgrades through WEfficiency

Hawaiʻi Public Radio announces it has successfully met its $11,769 goal under the crowdfunding platform WEfficiency, an innovative new initiative of Blue Planet Foundation. Nearly 125 HPR supporters responded to the appeal for a lighting upgrade at the station’s Kāheka Street studio and administrative offices. The LED electrical retrofit will be installed by Energy Industries Corporation in the early fall. The project is anticipated to yield immediate savings, with an anticipated annual reduction in energy expenses totaling $6000.

“We know our members and listeners to be extraordinarily generous and savvy,” said Michael Titterton, HPR President and General Manager. “They made the connection that every dollar they gave would result in compounded energy savings and that those savings would be put to extremely good use – the purchase and support of the kind of programming listeners across the state have come to rely on.”

HPR embraced a variety of strategies to communicate its WEfficiency goal. Emails, social media, and outreach at station events (such as the station’s Atherton Performing Arts Studio concerts and even the popular Honolulu Night Market) resulted in donations that ranged from $4 to $1500.

A unique feature of the WEfficiency campaign allows contributors to designate their donation as a loan to be refunded by the station as soon as it begins to realize energy savings. Seventy per cent of those giving to HPR’s lighting retrofit project chose to make their gift as a loan. The WEfficiency model then allows the donor (at the time of repayment) to donate the funds, redirect them to another nonprofit’s energy efficiency project, or receive the payment in cash. 
“Blue Planet built WEfficiency so that community nonprofits like Hawai‘i Public Radio could spend less on electricity and more on the indispensable services they provide,” said WEfficiency project manager David Aquino. “We’re thrilled that HPR’s supporters understood the value of the project and quickly jumped on board to help HPR save thousands of dollars annually on their energy costs.”

Recent WEfficiency campaigns for the YWCA of O‘ahu and Damien Memorial School were also successfully funded.

About Hawaiʻi Public Radio
HPR is a private, non-profit organization which broadcasts classical, jazz, and international music; and in-depth news and informational programming from National Public Radio, American Public Media, Public Radio International, and other local, national, and international program sources, as well as programs produced by Hawai‘i Public Radio. In October 2013, Charity Navigator, the premier charity evaluator, awarded HPR its second consecutive four-star rating for exceptional fiscal management and commitment to accountability and transparency.

HPR’s mission is to serve the entire population of the state of Hawai‘i with two excellent program streams. HPR-1, the news magazine and fine arts stream, can currently be heard on O‘ahu and Kaua‘i (KHPR 88.1 FM and 88.5 FM); Maui, Moloka‘i, Lāna‘i, and West Hawai‘i (KKUA 90.7 FM); and East Hawai‘i (KANO 91.1 FM (Hilo) and 94.7 FM (Waimea)). HPR-2, the news, local talk, and music stream, is found on Maui, Moloka‘i, Lāna‘i (KIPM 89.7 FM and KIPH 88.3 FM (Hāna)); West Hawai‘i (KIPM 89.7 FM and KHPH 88.7 FM); the newest station in south Hawai‘i (KAHU 91.7 FM); O‘ahu and Kaua‘i (KIPO 89.3 FM; KIPL 89.9 FM). HPR is online and streaming at and; as well as on Facebook (hawaiipublicradio) and Twitter (@hipubradio). Free iOS and Android™ apps for “Hawaii Public Radio” are available for download from the App Store or Google Play™.

About WEfficiency
WEfficiency is a unique crowdfunding tool that enables nonprofits to install energy-efficient equipment that will lower their electricity bills. With the money they save, they can pay back their donors and do more good work for their communities. WEfficiency, a program of Blue Planet Foundation, was recognized as a Commitment to Action at the Clinton Global Initiative America meeting in June 2014.